Why I'm Writing This

Right now it's about half one in the morning and I've been going since about 9am. That's been most of this week. Thirteen, fourteen hour days, fuelled by coffee and this low-level hum of "is this actually going to work."

CodeSpring is doing alright. We're profitable. We have customers, a small team, ads running. By most measures things are fine. But "fine" doesn't really capture what it feels like from the inside, where you're checking ad spend every few hours and doing mental maths on whether this month is going to work out.

I've been building this thing for a while now and I haven't written any of it down publicly. I think that's a mistake.

What this is

There's a version of my story that sounds clean. "We identified a gap in the market, built a solution, and grew revenue." That's the version you put on LinkedIn.

The real version is messier. It's rewriting the same sales pitch for the fifth time because something changed and you don't know what. It's that weird gap between what you thought running a business would feel like and what it actually feels like day to day.

I want to write about that. The stuff that's actually happening, week by week, as it happens.

What is CodeSpring?

If you've ever hired someone to build software for you and had absolutely no idea whether they're actually building what you asked for, that's the problem CodeSpring solves. It takes your code and turns it into something you can actually see and understand, in plain English. No technical knowledge needed.

What you'll find here

I'll write about what's working, what isn't, and what I'm figuring out along the way. The marketing experiments, the product decisions, what it's like managing a team for the first time, and yeah, the late nights wondering if any of it matters.

This whole blog is built with AI, which feels fitting since the product is built for people who use AI to build things. I talk to Claude, it helps me get my thoughts down, and we ship it.

No schedule. No polish. Just honest notes from the build.